This is very smart (apologies for aggressive cross-posting):
I’ve pointed out that any concerned parents searching Google for information on the cervical cancer jab (in the tragic wake of a schoolgirl’s death) see a mass of negative and inaccurate information linking the girl’s death to the vaccine.
It turns out she died of an unrelated tumour. But Google’s results will give parents second thoughts about letting their daughters be vaccinated, even though the injection will save 00s of lives a year. You can help however.
YOU can help do something about this.
If you can publish a web page …
The results Google shows are heavily influenced by two things – the number of links to a page, and the text that’s used for a link.
So, please, if you have any way to publish a web page (you have a blog, say, or you work somewhere that publishes online), then link to this URL:
http://www.nhs.uk/conditions/hpv-vaccination/Pages/Introduction.aspx
Ideally, use some link text like cervical cancer jab or cervical cancer vaccine to link to that page, like this: cervical cancer jab.
The more of us who link to it, the higher in Google’s results that page will appear, counteracting the ill-informed media scaremongering. My aim is to get this NHS page into the top 10, and preferably top 3, of a search for relevant terms.
Nice work, sir. So remember: link to this cervical cancer jab page!
Update from Malcolm Coles in the comments: the NHS have started promoting a new HPV jab page here.
Cheers for taking part. The NHS have started promoting this page, too: http://www.immunisation.nhs.uk/Vaccines/HPV so if you add a link to that too (I’m guessing the one here will be nofollowed) that will be brilliant! Thanks – malcolm.
There’s a new page the NHS have put up which is performing much better than the others – currently #34 in Google, so may have a better chance of getting to the top:
http://www.nhs.uk/news/2009/09September/Pages/Cervical-cancer-vaccine-QA.aspx